*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
 
  :root {
    --red: #e63946;
    --red-hover: #ff495c;
    --dark-900: #0a0a0a;
    --dark-800: #121212;
    --dark-700: #1a1a1a;
    --dark-600: #242424;
    --light-50: #fafafa;
    --light-100: #f5f5f5;
    --light-200: #e5e5e5;
    --light-400: #a3a3a3;
    --light-600: #525252;
    --light-700: #404040;
    --light-900: #171717;
    --accent-gray: #a8a8a8;
    --white: #ffffff;
  }
 
  html { scroll-behavior: smooth; }
 
  body {
    font-family: 'Inter', system-ui, sans-serif;
    background: var(--white);
    color: var(--light-900);
    line-height: 1.6;
    overflow-x: hidden;
  }
 
  /* ─── UTILS ─── */
  .container { max-width: 1280px; margin: 0 auto; padding: 0 1.5rem; }
  .section-pad { padding: 5rem 0; }
  .section-pad-lg { padding: 7rem 0; }
 
  .btn-primary {
    display: inline-flex; align-items: center; gap: 8px;
    background: var(--red); color: #fff;
    font-family: 'Inter', sans-serif; font-weight: 600; font-size: 15px;
    padding: 14px 28px; border-radius: 10px; border: none; cursor: pointer;
    text-decoration: none; transition: background .2s, transform .2s, box-shadow .2s;
  }
  .btn-primary:hover { background: var(--red-hover); transform: translateY(-2px); box-shadow: 0 8px 24px rgba(230,57,70,.35); }
 
  .btn-outline {
    display: inline-flex; align-items: center; gap: 8px;
    background: transparent; color: var(--light-900);
    font-family: 'Inter', sans-serif; font-weight: 600; font-size: 15px;
    padding: 13px 28px; border-radius: 10px; border: 2px solid var(--light-200);
    cursor: pointer; text-decoration: none; transition: all .2s;
  }
  .btn-outline:hover { border-color: var(--red); color: var(--red); }
 
  .tag {
    display: inline-block; padding: 6px 16px;
    background: rgba(230,57,70,.1); color: var(--red);
    border-radius: 99px; font-size: 13px; font-weight: 600;
    letter-spacing: .04em; margin-bottom: 1rem;
  }
 
  h1,h2,h3,h4 { font-family: 'Poppins', sans-serif; line-height: 1.2; }
 
  /* ─── HEADER ─── */
  .header {
    position: fixed; top: 0; width: 100%; z-index: 100;
    background: rgba(255,255,255,.95); backdrop-filter: blur(12px);
    border-bottom: 1px solid var(--light-200);
    transition: box-shadow .3s;
  }
  .header.scrolled { box-shadow: 0 4px 24px rgba(0,0,0,.08); }
 
  .nav { display: flex; align-items: center; justify-content: space-between; padding: 1rem 0; }
 
  .logo { display: flex; align-items: center; gap: 10px; text-decoration: none; }
  .logo-icon {
    width: 220px; height: auto;
    display: flex; align-items: center; justify-content: center;
  }
  .logo-icon img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}
  .logo-text { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 18px; color: var(--light-900); }
  .logo-text span { color: var(--red); }
 
  .nav-links { display: flex; align-items: center; gap: 2rem; list-style: none; }
  .nav-links a { text-decoration: none; color: var(--light-700); font-size: 14px; font-weight: 500; transition: color .2s; }
  .nav-links a:hover { color: var(--red); }
 
  .nav-cta { display: flex; align-items: center; gap: 1rem; }
 
  .flag-badge {
    display: flex; align-items: center; gap: 6px;
    font-size: 12px; font-weight: 600; color: var(--light-600);
    background: var(--light-100); border-radius: 99px;
    padding: 4px 12px; border: 1px solid var(--light-200);
  }
 
  .hamburger { display: none; background: none; border: none; cursor: pointer; padding: 4px; }
  .hamburger svg { width: 24px; height: 24px; color: var(--light-700); }
 
  .mobile-menu {
    display: none; position: fixed; top: 73px; left: 0; right: 0;
    background: #fff; border-bottom: 1px solid var(--light-200);
    padding: 1.5rem; z-index: 99;
  }
  .mobile-menu.open { display: block; }
  .mobile-menu a { display: block; padding: .75rem 0; color: var(--light-700); text-decoration: none; font-weight: 500; border-bottom: 1px solid var(--light-100); }
  .mobile-menu a:hover { color: var(--red); }
  .mobile-menu .btn-primary { margin-top: 1rem; width: 100%; justify-content: center; }
 
  /* ─── HERO ─── */
  .hero {
    padding: 9rem 0 5rem;
    position: relative; overflow: hidden;
    background: var(--white);
  }
  .hero-bg {
    position: absolute; inset: 0; pointer-events: none;
    background: radial-gradient(ellipse at 80% 20%, rgba(230,57,70,.07) 0%, transparent 60%),
                radial-gradient(ellipse at 20% 80%, rgba(230,57,70,.04) 0%, transparent 50%);
  }
  .hero-grid {
    position: absolute; inset: 0; opacity: .03;
    background-image: linear-gradient(var(--red) 1px, transparent 1px),
                      linear-gradient(90deg, var(--red) 1px, transparent 1px);
    background-size: 60px 60px;
  }
  .hero-inner { display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: center; position: relative; }
  .hero-eyebrow { display: flex; align-items: center; gap: 8px; margin-bottom: 1.5rem; }
  .hero-eyebrow-badge {
    display: inline-flex; align-items: center; gap: 6px;
    padding: 6px 14px; background: rgba(230,57,70,.1);
    border: 1px solid rgba(230,57,70,.2); border-radius: 99px;
    color: var(--red); font-size: 13px; font-weight: 600;
  }
  .hero-eyebrow-badge .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--red); animation: pulse 2s infinite; }
  @keyframes pulse { 0%,100%{opacity:1;transform:scale(1)} 50%{opacity:.5;transform:scale(1.3)} }
 
  .cr-badge {
    display: inline-flex; align-items: center; gap: 6px;
    padding: 6px 14px; background: var(--light-100);
    border: 1px solid var(--light-200); border-radius: 99px;
    color: var(--light-600); font-size: 13px; font-weight: 600;
  }
 
  .hero h1 { font-size: clamp(2.4rem, 4vw, 3.6rem); font-weight: 800; color: var(--light-900); margin-bottom: 1.25rem; }
  .hero h1 .accent { color: var(--red); }
  .hero-desc { font-size: 18px; color: var(--light-600); margin-bottom: 2rem; line-height: 1.7; }
  .hero-actions { display: flex; gap: 1rem; flex-wrap: wrap; margin-bottom: 2.5rem; }
 
  .hero-trust { display: flex; flex-wrap: wrap; gap: 1.25rem; }
  .trust-item { display: flex; align-items: center; gap: 6px; font-size: 13px; color: var(--light-600); }
  .trust-item svg { width: 16px; height: 16px; color: var(--red); flex-shrink: 0; }
 
  /* Hero card flotante */
  .hero-card {
    background: #fff; border-radius: 20px;
    border: 1px solid var(--light-200);
    padding: 2rem; box-shadow: 0 20px 60px rgba(0,0,0,.08);
  }
  .hero-card-header { display: flex; justify-content: space-between; align-items: center; margin-bottom: 1.5rem; }
  .hero-card-header span { font-size: 14px; font-weight: 600; color: var(--light-700); }
  .live-badge {
    display: flex; align-items: center; gap: 5px;
    background: rgba(74,222,128,.15); color: #15803d;
    font-size: 11px; font-weight: 700; padding: 4px 10px;
    border-radius: 99px; border: 1px solid rgba(74,222,128,.3);
  }
  .live-dot { width: 6px; height: 6px; border-radius: 50%; background: #22c55e; animation: pulse 1.5s infinite; }
 
  .kw-row { margin-bottom: 1rem; }
  .kw-meta { display: flex; justify-content: space-between; align-items: center; margin-bottom: 6px; }
  .kw-name { font-size: 12px; color: var(--light-600); font-weight: 500; }
  .kw-ranks { display: flex; align-items: center; gap: 8px; }
  .kw-old { font-size: 11px; color: var(--light-400); text-decoration: line-through; }
  .kw-new { font-size: 14px; font-weight: 700; color: var(--red); }
  .kw-bar { height: 8px; background: var(--light-100); border-radius: 99px; overflow: hidden; }
  .kw-fill { height: 100%; border-radius: 99px; background: linear-gradient(90deg, var(--red), #ff8a65); }
 
  .hero-card-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: .75rem; padding-top: 1.25rem; border-top: 1px solid var(--light-100); }
  .hs { text-align: center; }
  .hs-val { font-family: 'Poppins', sans-serif; font-size: 22px; font-weight: 700; color: var(--light-900); }
  .hs-label { font-size: 11px; color: var(--light-400); }
 
  /* ─── TICKER ─── */
  .ticker { background: var(--dark-900); padding: .875rem 0; overflow: hidden; }
  .ticker-track { display: flex; gap: 3rem; animation: ticker 30s linear infinite; width: max-content; }
  @keyframes ticker { from{transform:translateX(0)} to{transform:translateX(-50%)} }
  .ticker-item { display: flex; align-items: center; gap: .5rem; color: var(--accent-gray); font-size: 13px; font-weight: 500; white-space: nowrap; }
  .ticker-item svg { width: 14px; height: 14px; color: var(--red); flex-shrink: 0; }
 
  /* ─── SERVICIOS ─── */
  .services { background: var(--light-50); }
  .section-header { text-align: center; max-width: 640px; margin: 0 auto 4rem; }
  .section-header h2 { font-size: clamp(2rem, 3.5vw, 2.75rem); font-weight: 700; color: var(--light-900); margin-bottom: 1rem; }
  .section-header p { font-size: 17px; color: var(--light-600); line-height: 1.7; }
 
  .services-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.5rem; }
 
  .service-card {
    background: #fff; border-radius: 16px;
    border: 1.5px solid var(--light-200);
    padding: 2rem; text-decoration: none; color: inherit;
    transition: transform .25s, border-color .25s, box-shadow .25s;
    display: block; position: relative; overflow: hidden;
  }
  .service-card::before {
    content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;
    background: linear-gradient(90deg, var(--red), #ff8a65);
    transform: scaleX(0); transform-origin: left;
    transition: transform .3s;
  }
  .service-card:hover::before { transform: scaleX(1); }
  .service-card:hover { transform: translateY(-4px); border-color: rgba(230,57,70,.3); box-shadow: 0 12px 40px rgba(230,57,70,.08); }
 
  .service-icon {
    width: 56px; height: 56px; border-radius: 14px;
    display: flex; align-items: center; justify-content: center;
    margin-bottom: 1.25rem;
  }
  .service-icon svg { width: 28px; height: 28px; }
 
  .service-card h3 { font-size: 20px; font-weight: 700; color: var(--light-900); margin-bottom: .5rem; }
  .service-card p { font-size: 14px; color: var(--light-600); line-height: 1.6; margin-bottom: 1.25rem; }
 
  .service-tags { display: flex; flex-wrap: wrap; gap: .5rem; margin-bottom: 1.25rem; }
  .service-tag {
    font-size: 11px; font-weight: 600; padding: 4px 10px;
    background: var(--light-50); border: 1px solid var(--light-200);
    border-radius: 99px; color: var(--light-600);
  }
 
  .service-link { display: flex; align-items: center; gap: 6px; font-size: 13px; font-weight: 600; color: var(--red); }
  .service-link svg { width: 16px; height: 16px; transition: transform .2s; }
  .service-card:hover .service-link svg { transform: translateX(4px); }
 
  /* icon colors */
  .ic-orange { background: rgba(249,115,22,.1); color: #ea580c; }
  .ic-blue   { background: rgba(59,130,246,.1);  color: #2563eb; }
  .ic-pink   { background: rgba(236,72,153,.1);  color: #db2777; }
  .ic-green  { background: rgba(34,197,94,.1);   color: #16a34a; }
 
  /* ─── STATS BANNER ─── */
  .stats-banner { background: var(--dark-900); padding: 4rem 0; }
  .stats-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2rem; text-align: center; }
  .stat-item { padding: 1.5rem; border-right: 1px solid rgba(255,255,255,.08); }
  .stat-item:last-child { border-right: none; }
  .stat-num { font-family: 'Poppins', sans-serif; font-size: 3rem; font-weight: 800; color: #fff; line-height: 1; margin-bottom: .5rem; }
  .stat-num span { color: var(--red); }
  .stat-label { font-size: 14px; color: var(--accent-gray); }
 
  /* ─── POR QUÉ CR ─── */
  .why-cr { background: #fff; }
  .why-inner { display: grid; grid-template-columns: 1fr 1fr; gap: 5rem; align-items: center; }
 
  .why-visual {
    position: relative; background: var(--light-50);
    border-radius: 20px; border: 1px solid var(--light-200);
    padding: 2rem; overflow: hidden;
  }
  .why-visual::after {
    content: ''; position: absolute; bottom: -30px; right: -30px;
    width: 120px; height: 120px; background: rgba(230,57,70,.06);
    border-radius: 50%;
  }
  .map-placeholder {
    aspect-ratio: 1; background: linear-gradient(135deg, var(--light-100), var(--light-50));
    border-radius: 12px; display: flex; flex-direction: column;
    align-items: center; justify-content: center; gap: 1rem; margin-bottom: 1.5rem;
  }
  .map-placeholder svg { width: 80px; height: 80px; color: var(--red); opacity: .7; }
  .map-placeholder p { font-size: 14px; color: var(--light-600); font-weight: 500; }
 
  .cr-facts { display: grid; grid-template-columns: 1fr 1fr; gap: .75rem; }
  .cr-fact {
    background: #fff; border-radius: 10px; padding: 1rem;
    border: 1px solid var(--light-200); text-align: center;
  }
  .cr-fact .val { font-family: 'Poppins', sans-serif; font-size: 1.5rem; font-weight: 700; color: var(--light-900); }
  .cr-fact .lbl { font-size: 11px; color: var(--light-400); }
 
  .why-content h2 { font-size: clamp(1.8rem, 3vw, 2.5rem); font-weight: 700; color: var(--light-900); margin-bottom: 1rem; }
  .why-content p { font-size: 16px; color: var(--light-600); line-height: 1.7; margin-bottom: 1.5rem; }
 
  .why-list { list-style: none; margin-bottom: 2rem; }
  .why-list li {
    display: flex; align-items: flex-start; gap: .875rem;
    padding: 1rem; border-radius: 10px; margin-bottom: .75rem;
    background: var(--light-50); border: 1px solid var(--light-100);
    transition: border-color .2s;
  }
  .why-list li:hover { border-color: rgba(230,57,70,.2); }
  .why-icon { width: 32px; height: 32px; background: rgba(230,57,70,.1); border-radius: 8px; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }
  .why-icon svg { width: 16px; height: 16px; color: var(--red); }
  .why-list h4 { font-size: 14px; font-weight: 600; color: var(--light-900); margin-bottom: 2px; }
  .why-list p { font-size: 13px; color: var(--light-600); margin: 0; line-height: 1.5; }
 
  /* ─── PROCESO ─── */
  .proceso { background: var(--light-50); }
  .proceso-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.5rem; position: relative; }
  .proceso-line {
    position: absolute; top: 32px; left: 12.5%; right: 12.5%; height: 2px;
    background: linear-gradient(90deg, transparent, rgba(230,57,70,.3), transparent);
  }
  .proceso-step { text-align: center; position: relative; }
  .proceso-num {
    width: 64px; height: 64px; border-radius: 16px;
    background: #fff; border: 2px solid var(--light-200);
    display: flex; align-items: center; justify-content: center;
    margin: 0 auto 1.25rem; transition: border-color .2s;
    font-family: 'Poppins', sans-serif; font-size: 22px; font-weight: 700; color: var(--red);
  }
  .proceso-step:hover .proceso-num { border-color: var(--red); }
  .proceso-step h3 { font-size: 16px; font-weight: 700; color: var(--light-900); margin-bottom: .5rem; }
  .proceso-step p { font-size: 13px; color: var(--light-600); line-height: 1.6; }
 
  /* ─── CASOS ─── */
  .casos { background: #fff; }
  .casos-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
  .caso-card {
    border-radius: 16px; border: 1.5px solid var(--light-200);
    overflow: hidden; transition: transform .25s, box-shadow .25s;
    background: #fff;
  }
  .caso-card:hover { transform: translateY(-4px); box-shadow: 0 16px 48px rgba(0,0,0,.08); }
.caso-img {
  height: 300px;
  overflow: hidden;
  position: relative;
}

.caso-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

  .caso-img svg { width: 48px; height: 48px; color: rgba(255,255,255,.2); }
  .caso-body { padding: 1.5rem; }
  .caso-industry { font-size: 11px; font-weight: 600; color: var(--red); text-transform: uppercase; letter-spacing: .06em; margin-bottom: .5rem; }
  .caso-body h3 { font-size: 16px; font-weight: 700; color: var(--light-900); margin-bottom: .75rem; }
  .caso-metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: .5rem; }
  .caso-metric { text-align: center; background: var(--light-50); border-radius: 8px; padding: .75rem .5rem; }
  .caso-metric .val { font-family: 'Poppins', sans-serif; font-size: 18px; font-weight: 700; color: var(--red); }
  .caso-metric .lbl { font-size: 10px; color: var(--light-400); }
 
  /* ─── FAQ ─── */
  .faq-section { background: var(--light-50); }
  .faq-grid { display: grid; gap: 1rem; max-width: 900px; margin: 0 auto; }
  .faq-item { background: #fff; border-radius: 12px; border: 1px solid var(--light-200); overflow: hidden; }
  .faq-btn {
    width: 100%; background: none; border: none; text-align: left;
    padding: 1.25rem 1.5rem; cursor: pointer;
    display: flex; justify-content: space-between; align-items: flex-start; gap: 1rem;
    font-family: 'Inter', sans-serif; font-size: 14px; font-weight: 600;
    color: var(--light-900); transition: color .2s;
  }
  .faq-btn:hover { color: var(--red); }
  .faq-btn.open { color: var(--red); }
  .faq-chevron { width: 18px; height: 18px; flex-shrink: 0; transition: transform .25s; color: var(--light-400); }
  .faq-btn.open .faq-chevron { transform: rotate(180deg); color: var(--red); }
  .faq-body { font-size: 13px; color: var(--light-600); line-height: 1.7; padding: 0 1.5rem; max-height: 0; overflow: hidden; transition: max-height .3s ease, padding .3s; }
  .faq-body.open { max-height: 300px; padding: 0 1.5rem 1.25rem; }
 
  /* ─── CTA FINAL ─── */
  .cta-final {
    background: var(--dark-900); padding: 6rem 0; text-align: center; position: relative; overflow: hidden;
  }
  .cta-final::before {
    content: ''; position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%);
    width: 600px; height: 300px; background: radial-gradient(ellipse, rgba(230,57,70,.12), transparent 70%);
    pointer-events: none;
  }
  .cta-final h2 { font-size: clamp(2rem, 4vw, 3rem); font-weight: 800; color: #fff; margin-bottom: 1rem; position: relative; }
  .cta-final h2 span { color: var(--red); }
  .cta-final p { font-size: 18px; color: var(--accent-gray); max-width: 560px; margin: 0 auto 2.5rem; position: relative; }
  .cta-actions { display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap; position: relative; }
  .btn-white {
    display: inline-flex; align-items: center; gap: 8px;
    background: #fff; color: var(--light-900);
    font-family: 'Inter', sans-serif; font-weight: 600; font-size: 15px;
    padding: 14px 28px; border-radius: 10px; border: none; cursor: pointer;
    text-decoration: none; transition: all .2s;
  }
  .btn-white:hover { background: var(--light-100); transform: translateY(-2px); }
  .btn-ghost {
    display: inline-flex; align-items: center; gap: 8px;
    background: transparent; color: #fff;
    font-family: 'Inter', sans-serif; font-weight: 600; font-size: 15px;
    padding: 13px 28px; border-radius: 10px; border: 2px solid rgba(255,255,255,.2);
    cursor: pointer; text-decoration: none; transition: all .2s;
  }
  .btn-ghost:hover { border-color: rgba(255,255,255,.5); background: rgba(255,255,255,.05); }
 
  .cta-trust { display: flex; gap: 2rem; justify-content: center; margin-top: 2.5rem; flex-wrap: wrap; position: relative; }
  .cta-trust-item { display: flex; align-items: center; gap: 6px; font-size: 13px; color: var(--accent-gray); }
  .cta-trust-item svg { width: 16px; height: 16px; color: var(--red); }
 
  /* ─── FOOTER ─── */
  .footer { background: var(--dark-800); border-top: 1px solid rgba(255,255,255,.06); padding: 3rem 0; }
  .footer-inner { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 1.5rem; }
  .footer-logo { display: flex; align-items: center; gap: 10px; text-decoration: none; }
  .footer-logo-text { font-family: 'Poppins', sans-serif; font-weight: 700; font-size: 16px; color: #fff; }
  .footer-logo-text span { color: var(--red); }
  .footer-links { display: flex; gap: 1.5rem; flex-wrap: wrap; }
  .footer-links a { font-size: 13px; color: var(--accent-gray); text-decoration: none; transition: color .2s; }
  .footer-links a:hover { color: var(--red); }
  .footer-copy { font-size: 13px; color: rgba(255,255,255,.3); text-align: right; }
 
  /* ─── WHATSAPP ─── */
  .wa-btn {
    position: fixed; bottom: 1.5rem; right: 1.5rem; z-index: 999;
    width: 58px; height: 58px; background: #25d366; border-radius: 50%;
    display: flex; align-items: center; justify-content: center;
    box-shadow: 0 8px 24px rgba(37,211,102,.4);
    text-decoration: none; transition: transform .2s, box-shadow .2s;
  }
  .wa-btn:hover { transform: scale(1.1); box-shadow: 0 12px 32px rgba(37,211,102,.5); }
  .wa-btn svg { width: 32px; height: 32px; fill: #fff; }
 
  /* ─── RESPONSIVE ─── */
  @media (max-width: 1024px) {
    .hero-inner { grid-template-columns: 1fr; }
    .hero-card { display: none; }
    .why-inner { grid-template-columns: 1fr; }
    .why-visual { display: none; }
    .stats-grid { grid-template-columns: repeat(2, 1fr); }
    .stat-item { border-right: none; border-bottom: 1px solid rgba(255,255,255,.08); }
    .stat-item:nth-child(odd) { border-right: 1px solid rgba(255,255,255,.08); }
    .stat-item:last-child { border-bottom: none; }
  }
 
  @media (max-width: 768px) {
    .nav-links { display: none; }
    .nav-cta .btn-primary { display: none; }
    .hamburger { display: block; }
    .services-grid { grid-template-columns: 1fr; }
    .proceso-grid { grid-template-columns: 1fr 1fr; }
    .proceso-line { display: none; }
    .casos-grid { grid-template-columns: 1fr; }
    .faq-grid { grid-template-columns: 1fr; }
    .footer-inner { flex-direction: column; text-align: center; }
    .footer-copy { text-align: center; }
    .stats-grid { grid-template-columns: 1fr 1fr; }
  }
 
  @media (max-width: 480px) {
    .hero { padding: 7rem 0 4rem; }
    .proceso-grid { grid-template-columns: 1fr; }
    .section-pad { padding: 3.5rem 0; }
    .section-pad-lg { padding: 5rem 0; }
  }